ABOUT

NOURI (To Be Updated)
Turn Your Milestones Into Growth You Can See
NOURI is a gamified diet and wellness platform that empowers users to define personalized health objectives and monitor progress through AI-powered nutritional recognition. As users achieve milestones, they cultivate a digital garden—each plant serving as a living narrative of their wellness journey.









DATE : 2025
SKILL OVERVIEW : •UX/UI •Case Study  •Product Design •Prototyping •Motion Graphics •User Research and Testing •AI 

TOOLS : •Figma •AfterEffects •Jitter •AI Tools: Claude.AI, ChatGPT & Artlist.io






PROBLEM STATEMENTHow might we help young adults explore convenient ways to stay enthusiastic about reaching small health related milestones, and continuously renew their motivation to achieve longer lasting lifestyle changes?


PAINPOINTS 
This is Shelly
Our product persona represents young urban adults with busy lifestyles, leaving little room for them to make intentional, day to day health choices.



VALUE PROPOSITIONNOURI is a gamified wellness app that motivates young adults to reach healthier, more productive lifestyles by completing targeted tasks and earning plant rewards through leveling up as they complete milestones.

    Designed to make wellness engaging and growth visible, NOURI allows users to                             flourish their own digital gardens, turning milestones into long term healthy, 
    habitual lifestyles!







MARKETING VIDEO 
Made with AfterEffects, Jitter & Artlist.io








KEY FEATURES




        Complete Tasks, Earn XP & Level Up

  • Pursue personalized goals across diet, lifestyle, and mindset. 

  • Log and earn XP through your daily progress
 
  • Complete milestones and collect plants to your growing digital garden, transforming consistent effort into a tangible visual representation of your success.
           AI Nutrition Recognition & User  Assist

  • AI image detection to scan and identify foods directly through camera, analyzing portion size, key nutritional values. making diet logging fast, accurate, and nearly effortless.
  • Always available for helping users navigate app features or personal questions
  • Simplified guidance on setting personified custom goals, tailoring to system tracking metrics, and rewards.
         Collect & Expand Milestone Plants!

  • Collect plants as you hit wellness milestones and expand your real time digital garden.

  • Interact with your plants through AR and capture daily memories with story updates.
  • Turning small achievements into points that grow and nourish your digital garden. See your accomplishments come to life. 
          Collaborate With Friends!

  • Support your friends by interacting with their gardens

  • Show off your new plant by taking photos with plant AR filters & post updates to your personal page! 

  • Keeping up with daily streaks with your peers, building community. And grow plants together!






      Track with ease. Get Healthy FAST.










COMPETITOR PRODUCT ANALYSISHow might we evaluate our competitors and explore user focused solutions that support our intended user group and maintaining long term engagment?



EMPATHY MAP & PERSONASPeople like Shelly, young adults who are constantly busy and have no time and effort to track their own meals and lifestyle habits. Who are also attached to their phones at all times.



USER JOURNEYEnable self-growth through instant nutrient scanning, eliminating the need for time-consuming manual logging.












INFORMATION ARCHITECTUREThe initial information architecture centers on personalized health stages and adaptive goal-setting, supported by an AI-powered scanning feature that delivers immediate power logging.



FEATURE ANALYSIS AND  LOW FID PROTOTYPEMapping low fidelity user flows and feature prioritization, testing how scan-based tracking, personalized goals, and progress visualization work together as one product.







USER TESTING ANALYSIS







BRAND IDENTITY










WIREFRAMES





MICRO INTERACTIONS
TAKE AWAYS AND REFLECTION
Updated 24.10.31